All you have to do is figure out how to get millions of people into a theater on opening weekend, without spending $10 a head on advertising cost.
Mark Cuban, owner of the Dallas Mavericks as well as HDNet, has offered a 'contest' of sorts. Answer the question above, and you get a job working for him. And since he's Mark Cuban, he's serious.
He put this proposal on his blog, which is probably one of the most interesting blogs on the net.
So far 411 comments have been posted... so you're idea better be new and original. Chad.. get to work.
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Samus made a good point, but I'm sure he won't comment. So I'll comment and steal some of his glory. He suggested a weekly 360 Madden tournament in the theater. Imagine playing on such a generous screen. It would happen during the week so movie sales wouldn't suffer. Microsoft could kick in some cash to sponsor it. Concessions sales would go up, etc. This doesn't really answer Mark's question of how to promote a movie, but it does provide a theater with extra revenue.
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